Kyle Lewis directs new Cassper Nyovest music video

Cassper Nyovest - Mr Madumane

Arcade Content's Kyle Lewis directed Mr Madumane (Big $pendah), Cassper Nyovest's new music video. Cassper's biting lyrics and Kyle's playful imagery combine to mock materialism and people who have to spend money to earn respect.

Kyle and Cassper previously collaborated on War Ready, which was featured on top international advertising trade Shots, and Fuseg, with Riky Rick and Anatii, which clocked over a million views and was nominated for a 2016 South African Music Award (SAMA).

Produced with the King James Group, Mr Madumane (Big $pendah) formed part of a collaboration with financial services provider Sanlam for their Conspicuous Saving campaign during National Savings Month. The campaign challenged Cassper and model Pearl Thusi to live frugally for July, to encourage their fans to embrace a future that is low on debt and high on savings.

View more of Kyle's brand films and music videos at

About Arcade Content
Arcade is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos, documentaries and more. For more information, visit

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