Arcade Content's Kyle Lewis directed 9 Shots, Khuli Chana's new music video about his emotional journey after being shot by police in an unfortunate case of mistaken identity in 2013.
To thank his fans for their support, Khuli released the single as a free download on 28 October 2014, exactly a year after the shooting.
He wanted the video to reflect his journey from anger to forgiveness, as well as how he oscillated between hopelessness and hopefulness. It's not a music video attacking any individual or the SA Police Services at large: rather it's about Khuli's journey to healing in the medium that ultimately saved his life: music.
Like on his music video for Tumi's In Defence of My Art, Kyle has used heavily symbolic imagery, deeply rooted in Africa.
"I feel like I've found my style," says Kyle. "I'm using almost photographic compositions, with small, subtle movements, and very symbolic, very African imagery, that people can think a bit deeper about. It's a look I want to continue to explore in my hip hop videos."
9 Shots was lensed by Roscoe Vercueil and edited by Stephen du Plessis, with make-up and styling by Kaley Meyer.
To see more of Kyle's work, check out http://arcadecontent.tv/south-african-director/kyle-lewis/.
What people are tweeting:
@ThatBoyTeka: Khuli Chana's "9 shots" video might just be the best African video of all time.
@KelssDX: @KhuliChana Major props on the 9 shots vid! #MusicVidOfTheYear
@Sibulibu: @KhuliChana and the team have taken storytelling to another level! #9shots Video deserves to
be played @sterkinekor
@itumeleng2209 @KhuliChana 9 shots vid..#speechless #emotional #teary... the dopest video EVER.. Now we know n
@BlahteeMuchemwa: Just watched @KhuliChana 9 shorts video. This video is going to change the whole game
@SesetuKedama: Still can't get over Khuli Chana's#9Shots music video!! That's just quality on another level... Wow
@Ofentse_Tsie: Khuli Chana just put out the best video of his career.