Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker(r) - the Ultimate, a man-sized 5 sausage Triple-Decker(r).
Developed by FCB Joburg's Creative Director Gareth Paul, Art Director Vukani Mpanza and Copywriter Robert Storom, the new 30-second television commercial was shot in Johannesburg by Ian Difford from Hungry Films.
Called 'Ultimate Delivery' and targeting males, the commercial uses a simple storyline and great character-acting to elegantly communicate the esteem in which these Debonairs Pizza fans hold their Debonairs Pizzas, and especially the Ultimate 5 sausage Triple-Decker(r).
The Debonairs Pizza delivery man arrives at an office and he is welcomed inside by a group of young men who are obviously thrilled to be in his presence. Well, that's what he thinks. The group is really in awe of the 5 sausage Triple-Decker(r), its three layers and five sausage topping. In their opinion, it truly deserves the red carpet.
Creative agency: FCB
Executive Business Director: Mike Di Terlizzi
Account Director: Sarah Caradoc-Davies
Account Executive: Blaine Roper
Executive Creative Director: Jonathan Deeb
Copywriter: Robert Storom
Art director: Vukani Mpanza
Strategic planner: Jane Jacob
TV production: Vanessa Borthwick
Media planners: Jedd Cokayne - The Media Shop
Production companies: Hungry Films
Directors: Gareth Paul; Ian Difford
Editor: Tessa Ford
Post-production: Tessa Ford Post Production, Bladeworks