FCB Paris wants to conquer new territories. With limitless ambition, it says its ready to meet new challenges, determined to go further and to take clients and people the world over there with it. How? By following the crazy idea to send the first advertising creative into space with more than 36 000 balloons.
The idea is simple. After some scientific calculations, FCB Paris found it needed 36 895 balloons to send its lightest creative (Baptiste - 114lbs) into space.
With each like on the FCB Paris Facebook page, the team will inflate a balloon and store it in the agency next to the Champs-Elysees, in preparation for launch-day three weeks after today's campaign kick-off (Tuesday March 10).
Throughout the operation, anyone can follow the agency's adventures and the agency's astronaut's training for lift-off on social media (Facebook, Twitter, Instagram and Vine).
About FCB Paris: FCB Paris is a human-sized agency supported by an international network of over 90 branches and 8 000 people. For more information, visit www.fcbparis.com.