Wesgro's Film and Media division is pleased to announce the appointment of Lisa Mini as the dedicated Film and Media Officer.
As the Western Cape's official Tourism, Trade and Investment Promotion agency, Wesgro's film division plays a key role in promoting the city and province's creative industries including media, new media, entertainment, and film and television.
Wesgro CEO, Tim Harris believes Lisa's appointment to the agency will help to drive growth within this growing industry. "Wesgro is in an ideal position to market the Cape as a film destination, and the agency will benefit greatly from Lisa's extensive experience," says Harris.
The division is headed by film industry veteran Monica Rorvik who promotes Cape Town and the Western Cape as film and media destinations. Her team assists local and foreign film and media companies to make the most of South Africa's incentive packages such as the Foreign Film and Television Production and Post-Production incentive, and the South Africa Film and Television Production and Co-Production incentive.
Lisa's background includes a stint at the Big Fish School of Digital Filmmaking where she was the Project Manager of the Cape Town Campus and assisted with the managing and marketing of the branch. Additionally, Mini has freelanced within the local film industry for more than seven years and has gained extensive experience working on commercials, feature film productions and film festivals.
Mini looks forward to her new role; "I want to use my passion for the film industry to grow the reputation of the Cape as a preferred film destination and in so doing forge channels through which to introduce local film talent to a widening international market."
Mini holds a qualification in Marketing and will continue her studies this year at UCT's Graduate School of Business. She intends using all her knowledge, contacts and skills to assist and promote film in the Cape.