There was more than gold at the end of the rainbow for Coca-Cola South Africa and its marketing communication agency, FCB Joburg, at the 2014 Loerie Awards this weekend.
- Petra Peacock
Platinum Press Office
It's time for South Africa to getdonzey with Wimpy's Big Burger Deal, as coaxed by a light-hearted television commercial created specifically to drive the burger promotion by FCB Joburg.
Wimpy, since 1967 synonymous in South Africa with great value dining, is communicating its annual Mug Collectors promotion via a new campaign from FCB Joburg inspired by this year's mug artwork.
With three different agencies featuring at the Creative Circle's Ad of the Year Awards last week (April 3), FCB South Africa has emerged as the best performing agency group.
CB Johannesburg has dominated Millward Brown's Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10. The list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the industry's most important critics, the consumers
The 40-second television commercial launching the new Toyota Corolla highlights that new owners will be so proud of their purchase they'll commit a rather modern day social faux pas.
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency's name to FCB (Foote, Cone & Belding). "Two distinct brands, Draft and FCB, were merged together seven years ago," said Murray. "The entities have united and now have one seamless offering.