Coca-Cola South Africa and FCB Joburg are once again in the news thanks to their adding the '2014 Envy Award' to their trophy cabinet last night. The Envy Award, made by Financial Mail's Adfocus, is given to that agency that has others muttering under their breath: 'I wish I'd done that'.
- Petra Peacock
Platinum Press Office
The Peninsula School Feeding Association (PSFA) and FCB South Africa's award-winning digital agency, Hellocomputer, have teamed up to introduce a new media platform to South Africa that will encourage social media users to help feed hungry school children.
FCB South Africa had only just washed and packed away the glasses and recycled the Champagne bottles it had opened to celebrate its award successes during September when it had reason to again polish the glassware and pop the cork in October thanks to its showing at the 2014 Pendoring Advertising Awards.
In July four years ago, the agency group responded positively to curb the nation's potential post FIFA Soccer World Cup slump and launched a national campaign to retain the energy and passion unleashed by the 2010 spectacular.
Engen recently launched a new television commercial that follows a man on an epic road trip, from the arid plains of the Tankwa Karoo, through the fynbos of the Cape and all the way to the Atlantic Ocean.
There was more than gold at the end of the rainbow for Coca-Cola South Africa and its marketing communication agency, FCB Joburg, at the 2014 Loerie Awards this weekend.