Toyota South Africa Motors has launched its all-new Toyota Hilux with a campaign led by a television commercial that is going to tug at the heart strings of the country's moms and dads, grannies and grandpas.
- Petra Peacock
Platinum Press Office
FCB Africa has concluded a BBBEE deal that it believes will have a profoundly positive influence on young black women as well as a major impact on South Africa's economy in the years ahead.
There are certain things men don't like to talk about: Their favourite team losing, when they last cried during a movie, and their balls. Testicular cancer is the most common cancer in young men aged 15 to 39, and affects males of all races.
FCB Joburg has given the typical 'man's best friend' storyline a unique twist to introduce the new Toyota RAV4 to the South African public.
Debonairs Pizza, the country's leading quick-serve restaurant in the pizza segment, is driving lunch time consumption in the commuter zone with a 'squeaky' take for its Real Deal offer of just R19.90.
Based on the insight that many South Africans travel home to visit their families during the end-of-year festive season, Debonairs Pizza briefed FCB Joburg to conceptualise a campaign that would appeal and encourage consumption during this period.