'Waku-doki' (the Japanese expression for "heart-pumping" excitement") is a philosophy that drives Toyota's marketing and it's at the center of the latest "Love Driving" campaign for the new Corolla.
- Petra Peacock
Platinum Press Office
Wesgro, the Western Cape's official tourism, trade and investment agency, has appointed FCB Cape Town to handle its estimated R15 million annual marketing and communications account.
FCB Africa - having opened doors in 1926 as E Lindsay Smithers Advertising Agent with the Goodyear Tyre & Rubber Company as its first client - is celebrating 90 years of iconic South African advertising this month.
Tasked by South Africa's favourite fast-service family restaurant chain, Wimpy, to devise a summer campaign featuring its lip smacking, tastebud-thrilling, hunger-busting Champ Burger Combo, FCB Joburg looked to an overworked, grey-suited businessman for inspiration.
Leading full service agency in the Western Cape, FCB Cape Town, has introduced two new innovations it anticipates will add growth and additional relevancy to its current offering.
It was a 'good night out' for FCB Africa and its agencies at the Financial Mail AdFocus Awards held November 23.