FCB Joburg has created a new word, as well as a 360deg campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.
- Petra Peacock
Platinum Press Office
The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying.
These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year.
FCB Joburg's television commercial launching Toyota South Africa's new compact SUV is a 'total rush', pun intended.
In a move which underscores the importance of technology to successful companies worldwide, FCB Africa has named Andre Pillay, currently its Chief Information Officer, as its first Chief Technology Officer, and awarded him a seat on its Executive Committee (EXCO).
Following its recapitalisation in December last year, Cell C has begun the process of evolving its strategic focus and, with this, its brand identity.