'The Life', a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film's newest recruit Robin Adams, takes a harmless jab at the current generation's Insta-FOMO and offers Gumtree as a wallet-friendly solution.
- Petra Peacock
Platinum Press Office
'Cape Town Winter Song', a tongue-in-cheek video parodying Mother City cliches and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa.
Reckitt Benckiser's 80-year-old brand Dettol is reinforcing its 'protection as strong as a mother's love' positioning with a bar soap TVC from its advertising agency McCann1886.
The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150 000 Facebook views, 2 224 views on Instagram and over 911 views on YouTube.
The campaign, titled "Boys Do What Men Teach Them", takes a hard look at the realities around the normalisation of gender-based violence through men's perceived "innocent" and "victimless" actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it wh
FCB Joburg is putting its creative future in the hands of young and ready talent. Suhana Gordhan and Tian van den Heever, both of whom are no strangers to the advertising industry, have been promoted to Executive Creative Directors joining Neo Segola who became an ECD last year.