Phil the Legend

How does an agency launch a medication to help with men's inability to copulate without being able to talk about the product? They do it by creating 'Phil the Legend.'

How does an agency launch a medication to help with men's inability to copulate without being able to talk about the product? They do it by creating 'Phil the Legend,' a campaign incorporating; video stings, digital, a face print out, calendar, t-shirts etc

Phil is an average guy who has a really potent sexual allure, he thinks women can't resist him, it's hard for him because he is married but more so since he discovered how to get his confidence back.

Life isn't as simple and easy as it should be when you're a stud like Phil and he will tell you this on his blog http://www.philthelegend.com a whole lot of information about office etiquette, help with women and how to get your confidence back.

Followers can get hold of one of his customised unicorn t-shirts and like all great legends his calendar will delight and can be downloaded on the blog.

Credits:
Client - PharmaDynamics
Product - Dynafil

Creative Agency - Saatchi & Saatchi, Cape Town
Executive Creative Director - Gavin Whitfield
Associate Creative Directors - Mimi Cooper & Yvonne Hall
Copywriter - Mimi Cooper
Art Directors-Yvonne Hall & Karen Vermeulen
Director - Leigh Ogilvie
Producers - Candice Brouwer, Alli Coetzee, Karen Kloppers, Shannon Gloyne
Production company - Velocity
Design - Studio Muti
Digital Development - AtPLay
Post-production - Deliverance
Editors - Lucien Barnard & Ricky Boyd
Sound - We Love Jam
Phil the Legend - Adam Neil
Account Manager - Taryn Pascal

Digital Agency - AtPlay at Saatchi & Saatchi, Cape Town
Creative Group Head - Alan Cronje
Senior Designer - Peter Janse van Rensburg
Designer - Myka Hecht-Wendt
Front-end Development - Jason Walter
Studio Manager - Robyn Silverstone
Account Director - Mkhuseli Mancotgua

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