***First appeared on The Media Online*** The era of alternative realities – Virtual Reality (VR) and Augmented Reality (AR) – is taking over and what was once considered the future is now here.
LED lighting has been used for over 10 years in the architectural and building industry, but with developments in light-emitting diode technology, there’s been a quiet but steady lighting revolution in the film industry over the last five years.
Mediatech Africa - a trade show that pulls over 7 500 visitors, showcases close on 800 brands and is all flashing lights, pumping music, live demos, and events - needs a mobile app; it’s the only way to navigate an expo of this size and magnitude.
Compelled by the threat of ecommerce and the increase of online shopping, developers, architects and shopping centres are under pressure to draw in customers to the retail environment.
The live events industry - including music concerts, DJ events, official opening ceremonies at sporting events, conferences and corporate events - is a multibillion-dollar business that continues to grow in size, stature, sophistication and proficiency.
AJA will be unveiling several new products at Mediatech 2017 that streamline broadcast, production, post, and ProAV workflows. New tools for HDR, Broadcast IP, multi-channel HD and beyond will be featured.
What do you get when you combine the most creative minds in the media and entertainment technology industry with the hottest trailblazing technology?
Simon Robinson, show director for the media and entertainment technology trade show, Mediatech Africa, talks to Media@SAFM’s Ashraf Garda about how technology is shaping the way creativity plays, creates and lives.
AJA Video Systems recently announced Ki Pro Ultra Plus, introducing 1, 2, 3 or 4-channel simultaneous HD recording up to 1080 50/60p, and full HDMI 2.0 (up to 12-bit capture and output) for 4K/UltraHD workflows.