Lebogang Rasethaba directed three ads for Futura‘s Nike Running campaign, featuring the all-women running group The Pack, DJ Doowap and extreme fighter Shana Powers respectively.
FCB Africa – and its creative teams over the years – is responsible for the lion’s share of South Africa’s iconic television ads in the post-Apartheid era.
Bonitas Medical Fund is building on the considerable success of its 2016 ‘Eureka’ campaign with ‘Epiphanies’, a new television commercial and supporting online proof point videos.
Debonairs Pizza, South Africa’s most satisfying fast service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it’ to a new level with another television commercial that taps into the social fabric of its core target market.
Zwelethu directed The Butterfly Effect commercial as part of M&C Saatchi Abel’s South African launch campaign for Strongbow, which won a Silver Apex Award for creative effectiveness. M&C Saatchi says it was “the most successful launch globally for the Heineken Company” in 2016.
Creativity was, is and will always be ‘good for business’. Long live creative awards, and long live the agencies that enter them.
A video created by FCB Cape Town for the Western Cape Government’s Department of Transport and Public Works’ Safely Home campaign has gone viral and ignited social media platforms around the world. It has over 30 million views on the Daily Mail Online site alone.
Hellocomputer has appointed Marthinus van Loggerenberg as a senior digital strategist in its Cape Town agency. Here his main responsibility will be to combine the best audience insights, data, research, technology and distribution capabilities to connect Hellocomputer’s client brands to their audiences.
With the launch of the third radio spot in a series created to draw South Africa’s attention to its latest ‘Real Deal for a Steal’ special offers, Debonairs Pizza’s ‘Lamba Buster’ campaign is in full swing.
Fresh from winning Gold, two Silvers and a Bronze at Cannes Lions last month, Egg Films’ director Sunu has released his most ambitious ad yet: #ISeeYou, Ogilvy Cape Town’s new campaign for Metropolitan that shifts the focus off the financial giant and onto its customers, with the message, “We see