With more young people than ever hoping to start their careers, the new PSA for The President's Award (First Patron Nelson Mandela) Youth Empowerment Program (affiliated to the Duke of Edinburgh Awards) wanted to reach as many young people in SA, as business sponsors and mentors.
The festive season is upon us. And as we get ready to let our hair-down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year's festive a little more 'feast-ive' - without breaking the bank, of course.
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car's young and highly aspirational target market.
One of FCB Africa's sister agencies, FCB Inferno, has launched the latest evolution of its "This Girl Can" campaign with Sport England, entitled "Fit Got Real," which aims to inspire women to have the confidence to be more active to improve both their physical health and mental well-being.
Palms are stinging at FCB Africa's offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey.
In July 2018, in true Africanacity style, Absa gave a new emoji life on our Twitter screens - #AfricaEmoji. A clever media buy on Twitter, its lifespan was limited to only 3 months.
Brand advertising - especially when it is of the "go big, or go home" variety - tends to be upbeat and positive. And, when going for upbeat and positivity as your motif, there can be a tendency to chuck cliches at your executions ... like cute kids or animals.
Tulips and Chimneys' executive producer Nina Pfeiffer moved into the director's chair for the first time for Tales From Teacher, a back-to-school campaign for Fruits of the Loom that was featured on Adweek and selected as Editor's Pick on AdAge.
The new ABSA Corporate and Investment Banking campaign has been conceptualised and directed by Dule from Chill Pill Films, for the TTL agency Mortimer Harvey and in extremely close partnership with its CCO Andrew Ambrogioni and his team.
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a 'beaded billboard' with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage.