FCB Joburg’s television commercial launching Toyota South Africa’s new compact SUV is a ‘total rush’, pun intended.
In a move which underscores the importance of technology to successful companies worldwide, FCB Africa has named Andre Pillay, currently its Chief Information Officer, as its first Chief Technology Officer, and awarded him a seat on its Executive Committee (EXCO).
If you haven’t heard the lines More ZAR for your car, Dough for your Renault, Dinero for your Camaro or Bucks for your Trucks - then you may still hear a lot more rhymes for your rides over the airwaves and television.
Fastest growing wine brand, 4th Street Wines has launched an inspiring new TV commercial (TVC), which emphasises its brand positioning, Go 4th and Connect.
Following its recapitalisation in December last year, Cell C has begun the process of evolving its strategic focus and, with this, its brand identity.
Unilever, Diageo, Samsung and eBay deserve a big thumbs up for publicly committing to help combat fraud in the digital ecosystem, create better experiences for consumers and improve brands’ ability to measure impact.
Egg Films’ Zwelethu Radebe directed Batik Success, M&C Saatchi Africa’s new ad for Mutzig beer. The spot tells the story of the rise of a fashion designer, Pascal, from the perspective of his best friend.
Tiger Brands’ 147-year-old flagship brand, Mrs Balls Chutney, has taken to the small screen to reinforce its stature within the category. While South Africa’s favourite chutney currently dominates consumers’ pantries with almost 70% of the market by volume and 74% by value.
The 65th annual Cannes Lions Festival of Creativity came to an end on 22 June 2018, rounding out a full week of award shows that celebrated creativity across various categories. Here's how SA fared overall.