Beyonce took to Instagram to announce her new On The Run II stadium tour with Jay-Z, using a striking poster image of the couple on a bull-skull-trimmed motorbike, inspired by Djibril Diop Mambety's Touki Bouki, a classic Senegalese film from 1973. Her Instagram post racked up over 3m views in under 24 hours.
Available to stream on Showmax in Africa, Touki Bouki is the story of two lovers - a cowherd and a university student - who dream of escaping to Paris from Dakar.
Winner of the FIPRESCI Critics Prize at the Cannes Film Festival in 1973, among other awards, Touki Bouki is widely considered a classic of world cinema, regularly appearing on lists like Sight & Sound's 100 Greatest Films Of All Time and Empire's 100 Best Films Of World Cinema.
Beyonce's not the first celebrity to celebrate it. Oscar-winning director Martin Scorsese (The Departed) hailed Touki Bouki as "something else again... A cinematic poem made with a raw, wild energy... Touki Bouki explodes one image at a time." Touki Bouki was digitally restored as part of Scorsese's World Cinema Project.
TV On The Radio's Tunde Adebimpe similarly hailed it as "A favourite. Beautiful. Fully punk."
More than 40 years after its release, Touki Bouki still has an 83% critics rating on Rotten Tomatoes, with The New Yorker praising its "incisive and flamboyant" imagery; The Village Voice calling it "a cult film" and a "fanciful tale of mad love in the noonday sun"; It's Nice That claiming that it has "the most delicate sex scene ever"; and Basia Lewandowska Cummings calling it "one of my favourite films of all time" in Africa Is A Country.
Showmax is an internet TV service. For a single monthly fee, get all-you-can-eat access to a huge online catalogue of TV shows, movies, kids' shows and documentaries. Start and stop when you want. No ads. Cancel anytime - there's no contract.
Stream Showmax using apps for smart TVs, smartphones, tablets, computers, media players and gaming consoles. Showmax also works with Chromecast and AirPlay. Manage data consumption using the bandwidth capping feature. No internet? No problem - download up to 25 shows to smartphones and tablets to watch later offline.
Showmax was born in 2015 and is part of the Naspers group. Showmax is currently available in more than 70 countries. For a free, no-risk trial, visit www.showmax.com.