OnseTV will launch as a brand-new TV channel on Friday as the first Afrikaans TV channel catering specifically to South Africa's coloured community. by Thinus Ferreira
OnseTV is set to launch on Friday 29 September on the StarSat satellite pay-TV service of the Chinese StarTimes Media SA and On Digital Media, on channel 462.
OnseTV will compete with Afrikaans TV channels on MultiChoice's DStv platform like the M-Net packaged kykNET (DStv 144) and kykNET & Kie (DStv 145) carrying programming like the soap Suidooster and dramas like Sara se Geheim, as well as channels like Media24's VIA (DStv 147) and the SABC's SABC2.
OnseTV comes from, and will be run, by the husband-and-wife team of Jaco and Hilda Ferreira who started the Afrikaans TV channel ASTV.
ASTV was quietly rebranded to MYtv in March this year. MYtv is now just available on StarSat after it was dumped from Platco Digital's OpenView HD platform in mid-October last year but is now spawning a sister channel.
While OnseTV will be predominantly broadcasting in Afrikaans from Friday, the channel will also include English – what OnseTV calls "marginal language deviation from the staple language of Afrikaans".
OnseTV says the channel will portray the interests and cultural aspirations of South Africa's coloured community and is specifically targeting the TV content gap present in South Africa's broadcasting environment when it comes to this population demographic.
"Working with a wide range of people in the industry and indeed our community, it has long been clear to us that there is no focused TV channel that caters for entertainment and the educational needs of our largest South African, Afrikaans speaking community, our coloured Afrikaans community," says OnseTV.
"The socio-cultural depth of this demographic is varied and extensive and worthy of celebration and embrace," with OnseTV that says the channel's plans to "capture the spirit and drive and reflect it on the small screen" of this community.
OnseTV says "all groups within the coloured community [will] now have a voice. Something that they never had before. OnseTV is a home for the coloured community to fully live out their culture and language, thus bridging cultural gaps."
"Onse TV is a channel by the people, for the people that opens up a whole new world of opportunities, job creation and involvement with the channel for people who have never had these opportunities before".
Debbie Wu, acting CEO of StarSat says OnseTV "will go a long way to celebrating the rich heritage of South African 'people of colour' through the vibrant medium of Afrikaans language".
"We are proud to be associated with OnseTV as it will add great entertainment value and diversity to an already stunning line-up of channels on StarSat's platform."
OnseTV programming line-up
It's not yet known whether OnseTV will broadcast for 24 hours per day, 12, or 6, or what the repeat block structure of the line-up is.
Neither OnseTV nor StarSat has released any channel schedule, programming highlights and synopses, or content preview to the media ahead of the channel's planned launch in two days time; neither is it known whether there will be a media launch for the channel as is customary in the local TV industry.