FCB Cape Town has been recognised once again for its innovative CANSA Testimonials campaign, this time by an international audience at the 2017 Care Awards.
The Care Awards - established in partnership between the European Association of Communications Agencies (EACA) and ACT Responsible - champion social responsibility and sustainable development, and celebrate purpose-driven creative work that "[promotes] care for people, resources and the environment."
Agencies in FCB's global network secured six out of nine total honours at last night's ceremony (November 28) with impactful and poignant social and environmental campaigns in a variety of categories.
FCB campaigns - from six countries - were most-awarded in the Non-Profit Organisations and Non-Governmental Bodies bracket, constituting all four of the honours given in that category, including: "Testimonials" from FCB Cape Town for CANSA: https://www.youtube.com/watch?v=KRreWhB5UHs.
Other winning campaigns in this category were "Believe in Me" from FCB Inferno for Barnardo's, "Search Racism. Find Truth" from FCB Zurich for Refugees Welcome and "Safety Jingle" from FCB Happiness Brussels for OVK/PEVR (Parents of Road Victims).
"At a time when people are questioning the importance and the impact of advertising, the Care Awards serve as an important reminder that when we as an industry create meaningful work, not only is it embraced, it makes a difference," said FCB Global Chief Creative Officer Susan Credle.
"I'm thrilled to see an FCB Africa office being recognised for some of the social responsibility work we do." added FCB Cape Town Chief Creative Officer, Mike Barnwell.
"Agencies within the FCB Africa group have a reputation of creating South Africa's most loved advertising, advertising that wins hearts and minds and helps build the country's favourite brands.
"Using this experience to make a positive difference is especially gratifying and I'm really proud that this particular collaboration between FCB Cape Town and Hellocomputer has produced an integrated piece of work that creates new behaviour," he said.
The following is a complete list of 2017 FCB winners:
Office Client/Brand Title Category/Media
FCB Brasil Estadao Newspaper 16% Corporate Governance
FCB Cape Town CANSA Testimonials Non-Profit Organizations and Non-Governmental Bodies
FCB Inferno Barnardo's Believe in Me Non-Profit Organizations and Non-Governmental Bodies
FCB New Zealand New Zealand Fire Service Made from Remains Government Bodies and Related Organizations
FCB Zurich Refugees Welcome Search Racism. Find Truth. Non-Profit Organizations and Non-Governmental Bodies
Happiness Brussels, an FCB alliance OVK/PEVR (Parents of Road Victims) Safety Jingle Non-Profit Organizations and Non-Governmental Bodies