FCB Africa and its agencies: FCB Cape Town, FCB Joburg and Hellocomputer landed 11 Pixels for five different clients at last night's IAB Bookmark Awards, including a highly sought after Black Pixel.
The IAB Bookmark Awards, an IAB SA initiative, rewards excellence in digital communication and recognises the powerful impact interactive has on the overall marketing mix.
A Black Pixel is one of its highest honours and this year, FCB Cape Town was recognised with a Black Pixel in the Pixel for Purpose category for its #ItCanWait campaign for the Western Cape Government's Safely Home initiative. This campaign also took home a Silver Pixel in the Online Video category and a Craft Bronze in the Strategy category.
"I'm exceedingly proud of all the FCB Africa teams. Their achievements last night show how fruitful intelligent agency integration can be," said Chief Creative Officer for both FCB Cape Town and Hellocomputer, Mike Barnwell.
"We're thrilled with by the performance put in by Hellocomputer Johannesburg and Hellocomputer Cape Town," added Hellocomputer Managing Director, Joey Khuvutlu. "Not only did we prove our prowess in the digital communication world, we demonstrated how our ability to partner at all levels, across all disciplines, and work smarter and harder across the board creates award-winning work that benefits us and our clients."
In addition to its accolades for the Western Cape Government, FCB Cape Town also received a Silver Pixel for Digital Installations & Activations for BMW Motorrad 'Blink and you'll miss it'.
A Hellocomputer Johannesburg and FCB Joburg collaboration brought home a Silver Pixel for Toyota South Africa in the Use of user generated content category for Toyota C-HR '#internetapproved' while their work on the South African Tourism's 'Renovation' project awarded a Silver Pixel in the Brand Commercial & Retail websites category, a Bronze Pixel in the Public Service & NPO platforms category, and two Craft Silvers in the Craft Interface Design category and Craft UX category.
Hellocomputer Cape Town and its client Investec Asset Management were awarded a Craft Silver Pixel in the Craft UX category and a Craft Bronze in the Craft Interface Design category.
"Huge respect to all responsible for this award-winning work, and especially to Mike Barnwell and his very talented people. Their campaign for the Western Cape Government's Safely Home initiative struck a chord and showed the importance of delivering compelling, emotive human stories that connect with consumers, while also offering clients measurable work that delivers results. I was incredibly proud to see the team on the podium."