Engen and Wimpy’s new TVC is right on song

As part of the 'Love the Journey' campaign, Engen and Wimpy recently launched their new TV commercial, this time told from the perspective of a cute, singing baby girl.

The heart-warming commercial starts on an Engen forecourt. The toddler, filled with excitement, spontaneously starts singing the South African classic, Pata Pata, as they fill up and have a bite to eat. Nobody around her notices her singing, except for a little boy who joins in, adding his baritone voice to the chorus.

"With Engen and Wimpy, a road trip is not just about reaching your destination; it's about the journey itself and the places and experiences you have along the way," says FCB Cape Town Creative Group Head, Riaan van Wyk. "This commercial celebrates how 1-Stop adds a little magic and joy to every journey."

Credits:

Client: Engen Petroleum and Wimpy
Advertising and Promotions Manager: Clive Kriel
Advertising and Promotions Executive: Adhila Hamdulay
Wimpy Marketing Executive: Charmaine Ellis

Agency: FCB Cape Town
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Group Head: Creative: Riaan van Wyk
Group Head: Copywriter: Andre de Wet
Strategy: Robin Nixon & Krystal Schroder
Account Management: Nadja Srdic, Jonathan Chipps & Gabi Vleeschouwer

Production House: They Shoot Films
Director: Alan Irvin
Executive Producer: Darren Gordon
Post Production: Left Post Production/ Conduit
Music: Pata Pata Remix

Media Planners: PHD

C-Cubed Communications
Petra Peacock's picture

http://www.fcb.co.za

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