Cellular operator Cell C has become the latest entrant in the crowded subscription video-on-demand (SVOD) arena, launching a new streaming service called “black”. by Thinus Ferreira
As a separate business from Cell C, black will try to eke out a spot in the very crowded South African streaming services market already populated by Netflix South Africa, Naspers’ Showmax, DEOD, PCCW Global’s ONTAPtv.com, PrideTV and Amazon’s Amazon Prime Video.
Cell C says black will give users access to live streaming of five top European football club channels (ManU TV, Barca TV, Liverpool TV, Chelsea TV and Real Madrid TV), as well as services like sports betting and hotel bookings. Consumers not using Cell C can also access black.
Black is available on Android and iOS apps, but also has its own set-top box (STB) called the blackBOX that cost R1 500, with black that can also be accessed through web browsers at black.co.za. At launch black says it offers a video-on-demand offering of up to 5 000 movies, series, music and documentaries with international and local content.
On black customers can also watch local soaps from the SABC and international shows like Generations, Uzalo, Mary Kills People, Catastrophe, Power, High Rollers and Survivor’s Remorse, as well as catch up on previous seasons.