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Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two 'generations' and use this understanding to finetune their brands' relationship with consumers should
FCB Cape Town has been recognised once again for its innovative CANSA Testimonials campaign, this time by an international audience at the 2017 Care Awards.
In a move that will strengthen the integrated offering from FCB Africa's agencies in the Western Cape, Hellocomputer has appointed a new Chief Creative Officer and Associate Creative Director.
Brand South Africa and its marketing partner, FCB Africa, have achieved finalist status in the 2017 City Nation Place Awards, an international competition benchmarking and celebrating best practice in place branding vision.
Hellocomputer Cape Town along with FCB Cape Town and FCB East Africa, all three agencies within the FCB Africa fold, have successfully landed an Uber Kenya project after a swift yet effective pitch process.
A new radio spot - the 4th in a series promoting Debonairs Pizza's '#Un-lamba yourself' special offers has broken on 5FM and Metro FM.
A new television commercial for Debonairs Pizza pays homage to the size and hunger-busting satisfaction delivered by its brand-new pizza innovation, the Cram-Decker(tm).
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