These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year.
- Petra Peacock
Platinum Press Office
FCB Joburg's television commercial launching Toyota South Africa's new compact SUV is a 'total rush', pun intended.
In a move which underscores the importance of technology to successful companies worldwide, FCB Africa has named Andre Pillay, currently its Chief Information Officer, as its first Chief Technology Officer, and awarded him a seat on its Executive Committee (EXCO).
Following its recapitalisation in December last year, Cell C has begun the process of evolving its strategic focus and, with this, its brand identity.
Unilever, Diageo, Samsung and eBay deserve a big thumbs up for publicly committing to help combat fraud in the digital ecosystem, create better experiences for consumers and improve brands' ability to measure impact.
Tiger Brands' 147-year-old flagship brand, Mrs Balls Chutney, has taken to the small screen to reinforce its stature within the category. While South Africa's favourite chutney currently dominates consumers' pantries with almost 70% of the market by volume and 74% by value.