A fast-paced chase through the rugged terrain of an African desert puts the Toyota Land Cruiser range through its paces in a new television commercial created by Draftfcb Johannesburg.
- Petra Peacock
Platinum Press Office
Draftfcb South Africa has made a number of key appointments at the senior level, effective immediately, heralding a new era for the group. After 13 years with the business, Chief Creative Officer for the group, Brett Morris will become Chief Executive Officer of Draftfcb South Africa.
A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner's enhanced specifications, particularly the new - and highly desirable - black interior and its improved multi-function information display.
Draftfcb Johannesburg's new campaign for Automark is reinforcing the link between its certified pre-owned vehicle dealer network, Automark, and the Toyota dealer network in a bid to allay consumer anxiety about purchasing a pre-owned vehicle.
Two African originals,Amarula Cream and Alek Wek have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.
A new integrated campaign from Vodacom is highlighting the rivalry between the country's two largest soccer teams and challenging their respective supporter bases to build strongholds for the teams in cyberspace.