Based on the insight that many South Africans travel home to visit their families during the end-of-year festive season, Debonairs Pizza briefed FCB Joburg to conceptualise a campaign that would appeal and encourage consumption during this period.
- Petra Peacock
Platinum Press Office
Toyota Aygo, launched in 2011 to appeal to the younger, first-time buyer living in a household with monthly income exceeding R30 000, is back on the screen with a new TVC from FCB Joburg.
FCB, part of the Interpublic Group of Companies (NYSE:IPG), has announced changes to the way in which it structures its business on the African continent.
Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago.
Jam-packed with celebrities, beautiful girls, gorgeous men, stunning locations and a hit tune to boot, Cell C's #AnythingCanHappen summer campaign TV ad is no run-of-the-mill, gratuitous commercial but a slick and inspiring feel-good advert that has to be experienced to be believed.
FCB Cape Town won 6 awards at the annual Pendoring Advertising Awards this weekend, including one Gold Pendoring and five Silver Pendorings.