The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car's young and highly aspirational target market.
- Petra Peacock
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Platinum Press Office
One of FCB Africa's sister agencies, FCB Inferno, has launched the latest evolution of its "This Girl Can" campaign with Sport England, entitled "Fit Got Real," which aims to inspire women to have the confidence to be more active to improve both their physical health and mental well-being.
Palms are stinging at FCB Africa's offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey.
In July 2018, in true Africanacity style, Absa gave a new emoji life on our Twitter screens - #AfricaEmoji. A clever media buy on Twitter, its lifespan was limited to only 3 months.
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a 'beaded billboard' with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage.
The promotion of two extremely talented women to Executive Creative Director and the appointment of three new Exco members - all of them women - at FCB Joburg has highlighted the commitment of South Africa's oldest full-service marketing communication agency to ensuring women's voices are not only heard,