Primarily responsible for generating sales revenue, managing the client service portfolio for the Commercial Department, working across a variety of TV property projects. Expediting key Branded Entertainment Sponsorship outputs, including the management and measurement of client deliverables with the intention to grow the commercial portfolio by identifying new business opportunities and converting them into Branded Entertainment Sponsorship revenue.
Open doors (as directed and/or proactively) at agencies and brands for the introduction of the creative team; and the drafting of commercial value propositions that ensure optimal exposure of content on-air and online with any monetisation potential.
The fundamental requirement is to manage a portfolio of accounts to achieve long-term success, develop positive relationships, generate new sales by using existing and potential customer networks. Open doors at agencies and brands and introduce the company and/or bring back leads, briefs and communication strategies.
Must be proficient in understanding media packages and the media agency world; and knowing what ROI and Added value they require so that it is packaged into proposals they understand.
Networking and nurturing existing and new clientele for short- and long-term. This will involve unsolicited cold calling and ‘talking the talk’ in packaging media packages for funding and the placing of media.
Support the Commercial Strategist in increasing the bottom-line on existing, new and potential revenue streams pertaining to the content business in South Africa and globally. Specifically the mandate pertains to, but is not limited to: SMS and mobile revenue; pay-for-view; sponsorship; merchandising; interactive content online and on-air.
This requires a decisive, tenacious and analytical nature where the business supporting the programme is critical to its success or failure.
Assisting the company’s four key sales people, the HOD: Creative, HOD: Television, CCD and CEO, make contact with receptive and appropriate leads within the corporate and agency world, where they will close the deals.
Continuing to foster the relationship with brands and corporate companies through entertaining, frequent client contact on a professional level, and the client’s liaison to the company and/or production.
Furnishing the Key Sales team with the appropriate commercial packages necessary to assist them close deals: Media Value propositions and commercial strategies; but also advise on a rich media (AV) materials that may be required to aid closing deals. These may include: sizzle reels and brochures, storyboards and company show reel(s).
Assuming a Lead Client Services role on AFP concepts.
Action sales stratagems set by Commercial Strategist and Key Sales team.
Support and openly communicate with his or her line manager, HOD: Commercial on all operational matters.
Ensuring “promised” sponsorship activities are delivered to client once in production.
Reporting to HOD and executive on industry news and statistics – SA and global top performing shows (ARs); weak performing slots on South African television networks; any change of leadership in the agency or broadcaster worlds.
Creating commercial sales packs with requisite Added Value packages for Commercial, and other departments, use as required.
Attending industry knowledge acquisition conferences, television markets and networking opportunities.
Foster key client relationships and assume a brand ambassador role for the company in the agency and distribution worlds.
Skills and abilities
Clear and concise written and spoken communication skills.
Ability to present written information in a structured balanced way that is reader-appropriate.
A tenacious business mind and astute negotiator.
Understanding of Media Packages, ROI and Added Value
Ability to translate media packages and concepts into sponsorship documents
Well networked across different industry sectors - preferably with an existing client database
At least three years’ experience in working in an agency environment.
At least two years’ experience selling media packages to brands and agencies is advantageous.
At least one year's experience in packaging proposals and closing deals – with a verifiable track record.
Knowledge of television industry is advantageous.
Competent working knowledge of digital media.
Proficiency in packaging Airtime and Commercial deals for Creative, clients and broadcasters.
A business degree is advantageous.
Starting date: 1 February 2018